
More Local ownership.
Less Wall Street.
Start owning cash-flowing Rochester real estate with as little as $500.
We handle the landlord work. You keep your weekends.
INTRODUCTION · THE MOVEMENT
Your platform for investing in Rochester Real Estate.
THE OFFERING AT A GLANCE
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You get paid first. Investors receive their preferred return before the Manager earns a dime of profit share. Real assets, not paper. Your capital sits behind deeds on physical buildings in your own city. | Leverage works for you. The Company uses institutional, private, or seller financing to stretch buying power. Value-add discipline. Buy below market, improve, stabilize, hold for cash flow, then sell at the right moment. |
HOW IT WORKS
01 You invest Alongside other investors, starting at $500. No 20% down payment, no loan qualifying, no lost time. | 02 We handle the work From purchase to renovation, to tenants, to operations. No midnight repair calls, no management headaches. | 03 You receive returns Income, long-term value, and scheduled distributions. You stay invested without being involved. |
“A homegrown alternative, alongside operators who actually live here. |
A NOTE FROM THE FOUNDERS
Why we built this and what we're committing to.
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FOUNDERS · MERIDIAN GROWTH COLLECTIVE Jason & Alissa Johansen U.S. Army Veteran · Teacher · Real Estate Operators Real Estate Broker · Property Manager · MBA Concentration in Real Estate |
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TRACK RECORD · JASON AND ALISSA JOHANSEN
Nineteen years of buying, fixing, renting, and managing Rochester real estate.
Not a fund manager who learned the business from a spreadsheet. An operator who has done nearly every job in it: contractor, property manager, landlord, licensed agent, broker. And who has had his own money at risk since 2007.
Every job in the business. Sales, construction, operations, capital raising, and management across multifamily, retail, land, and commercial development. | A record of buying broken buildings. Since 2007, Jason has purchased and rehabbed distressed Rochester properties and turned them into cash-flowing rentals. | Sponsor capital in the deal. The sponsor contributes pre-formation capital alongside investors and earns its profit share only after investors are fully repaid. |
“Every month, your neighbors' rent builds someone else's skyline. It's time that stopped.
INVESTMENT OUTLOOK · WHY NOW
Why now, and why Rochester.
![]() | MULTIFAMILY Most 2026 outlooks describe this as an attractive entry point for disciplined multifamily buyers. Midway through the year the sector is in a slow-growth but stable phase, according to research from Marcus & Millichap, Yardi Matrix, PwC and others. Demand has firmed after a soft 2025. New supply is finally cooling. Investment volume is recovering. Rent growth and operating margins remain tight and highly market-specific, which is exactly why local knowledge matters more than it has in a decade. MIXED-USE The outlook for mixed-use is also positive, especially in areas that already have density and a mix of uses close by. Nearly 50% of new commercial and multifamily development between 2010 and 2020 was classified as mixed-use, a shift that is expected to continue. Residents like living above the coffee shop. Investors like the diversification: when one income stream softens, the other holds. Mixed-use buildings tend to support higher rent, stickier tenancy, and rising value as the surrounding blocks improve. RISK-ADJUSTED RETURN IS STRONGEST IN: — Under-supplied, affordability-pressured markets where new construction has slowed sharply — Class B and select Class C assets that can be upgraded without pricing out core renter demand — Distressed or overleveraged properties where basis can be reset and held through normalization |
Fourth largest economy in New York. A diverse mix of science and tech, research, development and advanced manufacturing. Not one employer, or one industry. | Millennials keep arriving. The largest renter cohort in the country is drawn here by affordability and quality of life, which is what keeps the buildings full. | Population growing again. After three years of decline, the metro is growing again, mostly from people moving in. | You can still buy right. A $150,000 unit renting at $1,950 a month is math that has stopped working in most metros. In Rochester it still works. |
“Investors should focus on finding niche segments and improving operating efficiency in existing portfolios.
YARDI MATRIX · U.S. MULTIFAMILY OUTLOOK, SUMMER 2026

CLASS STRUCTURE What you earn. Both classes earn a preferred return: your share of cash flow, paid before the Manager takes any profit. C-2 also earns a share of the gain when properties are sold. C-1 trades that upside for a higher rate, in first position. |
Targeted annualized return (AAR) = total cash returned over the six-year hold, less capital invested, divided by capital invested, divided by six years. Figures are modeled targets from the Company's base-case financial model, not guarantees, and assume the preferred return is paid as scheduled and the portfolio is sold in month 72. |
CHOOSE YOUR CLASS Steady income, or a share of the gain.
ORDER OF PAYMENT · INVESTORS ARE FIRST IN LINE
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EARLY BIRD INVESTMENT BONUS Invest early and your cash is credited at 105% of face value. You put in $100,000; the Company records $105,000. Preferred return, capital back, and share of the gain are all calculated on the higher number. $100,000 → $105,000 First $1,000,000 raised credited at 105%. | “Your share of cash flow, paid before the Manager takes any profit. |
All returns shown are targets from the Company's base-case financial model, not guarantees. Actual results may differ materially. An affiliate of InvestInTheROC LLC, Meridian Growth Collective LLC, is conducting an offering pursuant to Regulation Crowdfunding under Section 4(a)(6) of the Securities Act of 1933 through CrowdFundMyDeal, a registered Reg CF funding portal. Potential investors may review the offering materials and invest only through the CrowdFundMyDeal platform: meridian.crowdfundmydeal.com.
PORTFOLIO DETAILS · THE DAY-ONE HOMES
Seven homes. Eleven units.
Already paying.
The Fund does not start from zero. An existing Rochester portfolio is contributed at closing, so capital goes to work in month one.
![]() The contributed day-one portfolio · Rochester, New York | SPECIFICATIONS
Annual net operating income by property. Number after each address = units.
$90,343 of annual net operating income against $46,015 of debt service. These buildings already produce nearly twice the cash needed to pay their mortgages. That cushion is the first line of defense on your capital. | |||||||||||||||||||||||
WHERE THE PORTFOLIO IS HEADED
34 TOTAL UNITS TARGETED · YEAR 1 | $4.5M PORTFOLIO VALUE · YEAR 2 STABILIZED | $418K ANNUAL NOI · YEAR 2, 9.35% CAP | $5.6M YEAR 5 VALUE · AVG. 4.5% ANNUAL APPRECIATION |
Forward-looking figures are targets from the Company's base-case financial model, not guarantees.
“Proof, not promises. The day-one portfolio is already performing.
Historical property performance does not guarantee future results. An affiliate of InvestInTheROC LLC, Meridian Growth Collective LLC, is conducting an offering pursuant to Regulation Crowdfunding under Section 4(a)(6) of the Securities Act of 1933 through CrowdFundMyDeal, a registered Reg CF funding portal. Potential investors may review the offering materials and invest only through the CrowdFundMyDeal platform: meridian.crowdfundmydeal.com.
ACQUISITIONS & OPERATIONS · THE PLAN
More cash flow. More value.
![]() | ACQUISITION METHODS The Manager has spent years building relationships with local brokers and property managers, some of whom hold listings that never reach the MLS. Those off-market and pocket deals are the Company's main source of inventory. Sellers working through those brokers often accept a discount in exchange for a quick, certain close from an experienced buyer. The Manager decides at its sole discretion whether a property fits the model. Diligence is rigorous: market rent and valuation studies, historic and projected financials, and physical condition assessments, with outside professionals hired where it matters. | ASSET MANAGEMENT Distributable cash is what's left after operating expenses, debt service, and money set aside for improvements and reserves. That's the cash shared with Members, evaluated quarterly. Beyond cash flow, the Company expects to build equity during ownership, shared with investors when properties are sold. The operating plan is the same on every building: raise net operating income systematically. Rents to market, better income sources, efficient operations, and a building people want to live in. COMPETITION The Company competes with investors running similar plans, some with deeper pockets. Its answer is speed and certainty: money raised in advance, a team that closes, and a growing reputation for doing what it says. Certainty is worth money to a seller. |
“Every property has multiple forces pushing the same direction: more cash flow, more value.
THE BUY BOX · MARKET & PROPERTY CRITERIA
Picking the right properties is the whole game.
UNDERWRITING TARGETS FOR EVERY DEAL
| MARKET CRITERIA Before the Company writes an offer, it runs the market through a consistent set of filters: — Ability of improvements to move market value — Market rent analysis — Unit mix desirability — Path of progress — Local economic trends PROPERTY CRITERIA The Company buys cash-flowing multifamily and mixed-use property with a value play that can lift resale value after acquisition, and that delivers quality housing to the Rochester community. The goal on every building is to raise net operating income by improving the property, adjusting rents to market, and tightening expenses. |

THE CAPITAL STACK ON A $150,000 PROPERTY
Where does my money go?
The intention is to account for every dollar raised before a property is bought. Not left to be figured out later.
| $50,700 INVESTOR CAPITAL RAISED PER $150,000 PROPERTY | ||||
$30,000 DOWN PAYMENT 20% of price | $10,500 CLOSING COSTS 7% of price | $4,500 CAPEX RESERVE 3% for improvements | $3,000 OPERATING RESERVE 2% for operations | $2,700 ACQ. FEE + GUARANTOR 1% of price + 1% of loan |
“Price is what you pay; value is what you get.
BENJAMIN GRAHAM, AS QUOTED BY WARREN BUFFETT · 2008 BERKSHIRE HATHAWAY SHAREHOLDER LETTER
TWO PLANNED CAPITAL EVENTS RETURN MONEY EARLY
Part of your capital back before the sale.
REFINANCE #1 · MONTH 25 $142,562 About 12% of investor capital returned | REFINANCE #2 · MONTH 49 $142,562 Roughly 23% returned in total | PLANNED DISPOSITION Month 72 Remaining capital and gain share |
Refinance proceeds pay off existing senior debt and seller financing first. Timing and amounts are targets, subject to property performance and financing conditions.
Underwriting targets and capital events are projections from the Company's base-case financial model, not guarantees. An affiliate of InvestInTheROC LLC, Meridian Growth Collective LLC, is conducting an offering pursuant to Regulation Crowdfunding under Section 4(a)(6) of the Securities Act of 1933 through CrowdFundMyDeal, a registered Reg CF funding portal. Potential investors may review the offering materials and invest only through the CrowdFundMyDeal platform: meridian.crowdfundmydeal.com.
MARKET OVERVIEW · ROCHESTER, NEW YORK
Rochester, by the numbers.
THE HOUSING MARKET · 2026 Tight to buy. Balanced to rent.
Source: U.S. Department of Housing and Urban Development (HUD), Market at a Glance: Rochester, NY, Aug. 2026, citing CoStar Group, Cotality, BLS and the U.S. Census Bureau. Rochester is a large, steady metro with a housing shortage. HUD rates the for-sale market tight, with less than one month of homes for sale, and the rental market balanced. The Company underwrites to demand that already exists, not to a boom. | INCOMES ARE RISING
MEDIAN HOUSEHOLD INCOME, 2017–2024 ![]() Source: U.S. Census Bureau, Small Area Income and Poverty Estimates (SAIPE), via FRED, Federal Reserve Bank of St. Louis, updated Feb. 2026. Median household income in Monroe County reached $76,594 in 2024, up 33% since 2017. It still runs about 6% below the U.S. median, which keeps local rents within reach of the workforce that pays them. |

FINANCIAL ANALYSIS · FUND-LEVEL PRO FORMA
The fund projections, year by year.
How the whole fund is projected to perform over the six-year hold. The model assumes 34 units, 10% vacancy, operating expenses at 35% of income, 3% annual rent growth and 4.5% annual appreciation.
| YEAR 1 ACQUISITION | YEAR 2 | YEAR 3 REFI #1 | YEAR 4 | YEAR 5 REFI #2 | YEAR 6 SALE | |
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| Gross rent Every unit rented, full year | $413,585 | $693,239 | $714,037 | $735,458 | $757,521 | $780,247 |
| Net operating income Rent collected, minus operating costs | $253,404 | $417,791 | $430,778 | $444,165 | $457,962 | $472,183 |
| Net cash flow What is left after the mortgage and fees | $90,036 | $133,595 | $145,772 | $147,497 | $160,409 | $173,704 |
| Portfolio value Grows about 4.5% a year | $4,671,150 | $4,881,352 | $5,101,013 | $5,330,558 | $5,570,433 | $5,821,103 |
Fund-level projections from the Company's base-case financial model. Targets, not guarantees. Year 1 is a partial year while 23 units are bought, so it is not comparable to later years. The full line-by-line pro forma is available on request.

STRUCTURE & ACCESS · REGULATION CROWDFUNDING
Open to all investors.
*If your annual income or net worth is under $124,000, you can invest the greater of $2,500 or 5% of the greater of the two across all crowdfunding offerings in a 12-month period. **If both are $124,000 or more, the limit is 10%, up to $124,000. Accredited investors have no limit. | WHY A POOLED FUND If you bought one rental house yourself, one bad furnace or one bad tenant is your whole year. Across a 34-unit portfolio, that same furnace is a rounding error. You are buying a portfolio, not a property. Because the Company raises money before it buys, it can act like a cash buyer. The Company can say yes on Tuesday and close in weeks, while a competitor is still trying to line up money. Pooling also spreads risk. One property in the middle of a renovation doesn't have to carry the whole investment. |
OWNERSHIP & FEES · HOW THE COMPANY IS BUILT
Company structure.
MANAGER The Manager of the Company is Meridian Growth Partners, LLC. Jason Johansen is the Key Principal and makes investment decisions on the Company's behalf. The Company is owned by its Members. Investors hold Class C interests, divided into two subclasses: C-1 (Income) and C-2 (Growth). Management holds Class B interests and earns a profit share only after investors are made whole. OWNERSHIP Properties are held in single-purpose LLCs, each wholly owned by the Company or by a joint venture in which the Company is a Member. Acquisition loans and property operations happen at the subsidiary level. Cash flow is funneled up to the Company, blended, and distributed to Members. | MANAGEMENT FEES Meridian Growth Partners earns the fees below, described in full in the offering documents and operating agreement.
ALIGNMENT The Manager's profit share is payable only after investors have received their preferred return and 100% of their capital back. The sponsor also contributes pre-formation capital alongside investors, so its money is exposed to the same outcome yours is. |
WHAT THAT STRUCTURE ACTUALLY PROTECTS
01 · LIABILITY You're never personally on the hook Investors aren't personally liable for the Company's debts and never sign or guarantee a loan. The most you can lose is what you invest. | 02 · ORDER OF PAYMENT Investors are first in line Preferred return, then capital, then the Manager's share. | 03 · FEE DISCIPLINE Fees are tied to work performed Buying, managing, building, refinancing, or selling. | 04 · TRANSPARENCY The numbers are checked A CPA runs statements and K-1 preparation. |

YOUR NEXT MOVE Somebody is going to own the next decade of Rochester. 1 Review the offering materials at meridian.crowdfundmydeal.com 2 Choose your class and invest 3 Receive your distributions: monthly for C-1, quarterly for C-2 Don't miss out on the Early Bird Bonus! |
Jason & Alissa Johansen FOUNDERS | 1553 Howard Road Rochester, NY 14624 | 585-294-0202 |
Market data is from the third-party sources cited and has not been independently verified by the Company. Projections are not guarantees; actual results may differ materially. An affiliate of InvestInTheROC LLC, Meridian Growth Collective LLC, is conducting an offering pursuant to Regulation Crowdfunding under Section 4(a)(6) of the Securities Act of 1933 through CrowdFundMyDeal, a registered Reg CF funding portal. Potential investors may review the offering materials and invest only through the CrowdFundMyDeal platform: meridian.crowdfundmydeal.com.
This page is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security. It contains forward-looking statements and projections that are estimates, not guarantees, and are subject to known and unknown risks that could cause actual results to differ materially. Investing in private real estate is speculative and illiquid, and you could lose your entire investment. Review the full offering materials and risk factors before investing. © 2026 Meridian Growth Collective LLC. All rights reserved.